Tech Tip: Remember the web

Once again it is my job to produce a techtip for your newsletter and as I am not involved in the day to day rebuilding of torque converters that can be a little bit of a challenge. The last time that I produced one of these we covered what the website can do for you as a member. This time we will have a look at how we can use the site to help our customers. After all, in this day and age we all need to be aware of the needs of our customer and go out of our way to offer that little extra that will keep him coming to us for his converter needs.

This of course raises the question of what it is our customer actually needs. It may appear that what he wants is a converter but in actual fact he is looking to us to ensure that he is able to meet the needs of his customer and that is to solve the customer’s transportation problem.

We have all had the experience where a torque converter has been returned to us with a supposed fault, and we open the unit to find nothing wrong. We talk to the customer, and he is sure that the problem is in the converter. We may supply him with another unit, and you can be sure that you will get a call usually around quitting time on Friday to say that this unit is faulty, too. At this stage you are reasonably sure that the fault is not with the torque converter.

Here is where the website and mailing list can come to your help. The first place you should look is on the site to see if there is an article that relates to the problem you have. If there is nothing there then why not post a question onto the e-mail forum tcra@trnw. net it may be that another member has come across that same problem and has the fix already.

Even if you are the first to come across the problem, by sharing we can all learn and sometimes just a different thought or approach will help us to solve the issue.

We can then go back to our customer with some suggestions as to how he can help to get the vehicle back on the road. This is a win-win situation for all of us. Our customer is happy as he is keeping his customer happy and by offering that little extra we are setting ourselves a step above our competitor who may not be a member.

Martin Brooks
Aceomatic Transmission

– Found in April 2010 Newsletter